Eyeing the burgeoning $100 Bn Global Natural Food and Drinks industry, Jitin Munjal, former Global Director for Sales and Marketing at DuPont has announced his natural nutrition food and beverage venture, Jus Amazin Foods and Beverages Pvt. Ltd.
Co-founded with his wife, Shilpa Mogilishetty, Jus’Amazin started in the kitchen, as the couple were developing nutritiously rich natural food products that are delicious, for their son, who is allergic to dairy and soy products.
After a lot of R&D, the kitchen experiment has now grown (over the last few months), to be present in 75 retail stores, and 20 e-commerce sites, pan-India.
Speaking on the venture, Jitin Munjal, Co-founder and CEO of Jus’ Amazin said, “While trying to find dairy and soy free foods for our son, we realized how underserved the natural and nutritious food market is in India. Jus Amazin caters to the health and nutrition-conscious consumer with natural wholesome foods, which are both delicious and nutritious.”
Jus’ Amazin’s current product range includes 100% natural, gluten free, soy free, dairy free and plant-based foods such as nut and seed butter/spreads (Almond Butter, Organic Peanut Butter, Seed Butter and Cashew Butter).
The products are currently available both online at leading e-commerce websites and also in retail stores in Bangalore, Delhi NCR, Mumbai, Pune, Chennai, Hyderabad and Goa. Leading brands such as Foodhall, Spar, BigBasket, Namdhari’s, Modern Bazaar, Loyal World, Amazon, HealthifyMe, FirstCry, HealthKart, Qtrove, The Gourmet Box, among others have partnered with the company.
About Jus’ Amazin:
Founded by Jitin Munjal and Shilpa Mogilishetty, with the vision of providing nutritious health foods for all, Jus’ Amazin innovates natural healthy and nutritious foods for a healthy lifestyle at every stage.
The company’s current product range includes gluten free, soy free, dairy free, plant-based, delicious and nutritious natural nut/seed butter and spreads.
Some of the company’s best selling products include Almond Butter (All Natural, Dark Choco, Sweet ‘N’ Salty), Cashew Butter (Salted Caramel, Punchy Pepper), Seed Butter (Multi-Seed), Organic Peanut Butter (Sweet ‘N’ Salty). Jus Amazin has an omnichannel presence, and the products are currently available in over 75 stores & 20 e-commerce sites in Bangalore, Delhi NCR, Mumbai, Chennai, Pune, Goa and Hyderabad. The company has partnered with leading retail brands such as Foodhall, Spar, BigBasket, Namdhari’s, Modern Bazaar, Loyal World, Amazon, HealthifyMe, FirstCry, HealthKart, Qtrove, The Gourmet Box, among others for retail distribution.