America’s US Cranberries, promoted by the Cranberry Marketing Committee in India, participated in the recently-held AAHAR 2019, the International Food and Hospitality Fair. Over two hundred thousand visitors visited the stall at the fair and pledged their love to cranberries.
“An enriching experience! AAHAR 2019 brought us closer to the trade community and masses. We received an overwhelming response at the event and have initiated multiple trade partnerships as well.” said Michelle Hogan, Executive Director of the Cranberry Marketing Committee.
Cranberries are rapidly gaining popularity in India as a super fruit and are increasingly becoming a part of Indian households. Apart from their great taste, Cranberries are one of the top rich sources of a wide range of nutrients for the growing number of Indian consumers looking to consume healthy foods. An outstanding product for well-being, cranberry is one of the few fruits that are ultra-rich in their antioxidant capacities. Cranberries can be used in many forms, dried product, juice, nutraceuticals, etc.