There are many home delivery services for food mushrooming in the country. With the number of orders increasing and businesses booming, comes the quintessential question: how healthy is home delivered food and why are people opting for it?
A recent advertisement by one of the online food delivery companies showed a mother and son playing video games together and son stops the game saying that he is hungry. The mother immediately gets to her mobile phone and opens the home delivery food app to order food and they resume playing again.
This ad evokes prompt attention suggesting the inroads that the food delivery industry has made into our lives. On the one side, it may look quite ordinary but the emergence of the food delivery services demands grave attention.
It suggests how rapidly life has transited from home cooking to ordering online and in the fast-paced world, rightfully so. Some points highlighting the reasons for this quick transition are as follows:
Variety of outlets and cuisines available
Ordering food online implies not only selecting an outlet out of the numerous available but also select the food which you wish to have. You are not bound to have only what is stored inside your house. At the press of a button, you can have what you feel like having at any point in time.
Hygiene and Quality Factor
Often online sites market the taste of their foods as equivalent to home cooked foods. There is a wave of great effort being seen in the food market of today’s India, to make food as healthy as possible. Consumers are becoming more aware of the health quotient.
No doubt, today most of the joints, packaging and delivery services give high priority to hygiene and quality factors. Consumers are encouraged to rate all these services and provide open feedback so that the services are maintained and improved consistently.
As a result of the ongoing demand for healthy food, not just booming food delivery services like Swiggy and Zomato, but many startups such as FitMeals, Healthie, PurpleBasil, Yustrength, Foodgasm, Kalchi, Tandurust, etc. have joined the race providing healthy-food services.
Affordability and Ease
The growth of food services, be it food joints or delivery platforms, indicates how affordable online ordering has become. Unlike the earlier days, when ordering food was considered a luxury, affordable online delivery has brought comfort and ease to the consumers.
According to one estimate, in India an average of 400, 000 orders are made every day and this number is growing significantly. On-Door delivery ensures hassle-free services and ease to the consumers.
Promotion of entrepreneurship and employment generation
Most of the food delivery chains are first generation entrepreneurs. People who own, promote and adapt to technological advancement and who took the plunge. A new breed of entrepreneurs who dare to venture into new domains has emerged.
This is auguring well for the industry as well as for the country as this new breed is not only harbingers of entrepreneurship, and ventures but it is also generating a high level of employment, especially at the base level for the youth.
Perceived Industry Growth
As per data available, India’s online food sector is witnessing a strong growth rate in the number of daily orders, growing consistently at 15 per cent on a quarterly basis. This is when online ordering has not even penetrated all urban centres and rapid expansions are on the way.
There are clear trends on customer and seller satisfaction supported by the better delivery speed and compliance that vouch for the superiority of the captive delivery model in the Indian market. The growth is expected to surge better and better with players like Uber and Ola also jumping into the fray. Undoubtedly, there is an immense market in this space.
India is Changing
The services rendered by these food delivery services are not just a rendition of growth in businesses but it showcases a changing scenario in India in terms of the ‘rise of the millennials’, sense of individuality or consciousness towards flexibility and tech adaptation.
Many of the ads espoused by the food delivery services show women and men at work, men in the kitchen, older people with diabetes choosing a single’s portion of dessert online, moms playing video games with kids, people exercising while ordering something healthy, etc. Indeed, India is changing.
So Home Cooked Vs Home Delivery?
While a healthy debate can always be held on home-cooked Vs online delivery food on the lines that home cooked food carry an emotional touch and family bonds, you can control the hygiene and taste, etc. while food from the restaurants cannot be checked, the points that could be listed under each section are numerous.
But the consumer is the King finally and cooking at home as a choice is always readily available as is ordering online. Let both co-exist. After all, if we as consumers are not only accepting but welcoming online food delivery, then it can’t be without reasons.